Dallas Museum of Art
I created impactful print and digital materials that reflect and elevate the Dallas Museum of Art’s brand. Collaborating with curators, educators, development staff, and external vendors, I managed projects from concept to completion across a wide range of formats, including wayfinding signage, marketing campaigns, digital graphics, merch, animation, and paid media. My work supported the museum’s mission by engaging audiences, driving attendance through thoughtful design.
DMA Gallery Guides
Late Night
I led the creative for the Dallas Museum of Art’s Late Night: Meet Me at the Museum campaign, designing a full marketing suite across digital, social, and large-format. The concept leaned into real moments of connection and energy inside the museum, translated through bold type and expressive imagery. Built to scale across platforms, the campaign drove strong engagement and contributed to a sold-out event, part of a broader track record where promoted events reached capacity.
Black History & Culture Celebration
DMA celebrates the rich history and significant contributions by the Black community to the arts and culture in North Texas and beyond with artist talks, tours, art-making activities, live music, and free access to the special exhibitions. My goal was to communicate the event seemlessly through wayfinding signage, a schedule of events tri-fold, a website, and all socials.
DMA Merch
